Through My Child's Eyes

Tonight I attended Gillette Children's Children's Art Showcase.  Whoopee, you say, right? Yet another event, schmoozing with people you don't really know, etc, right?

Guess again.

This was an event put on by Gillette showcasing artwork from many of our patients. For a $25 ticket people could show up, enjoy some hors d'oeuvres and drinks and bid on artwork completed by a Gillette patient. Each piece of art was accompanied by a little bio talking about the artist -- the oldest artist was age 12.

I could enjoy this evening because for one, I am not the vendor (as I was in my prior life). And...since I'm also not the relationship person who has to schmooze with people there, I got to show up with my soon-to-be 7-year-old.  I asked a few people at work if it would be okay if I brought my daughter; after all, it is a work function. But I knew that the children who did the artwork would be there, and I knew that my daughter would like to meet some of the kids who are treated at Gillette, for as shy as she sometimes is. And since I didn't have any goals for the evening, I felt okay bringing Lindsey.

When we first arrived we helped check people in as they came in -- Lindsey loved helping cross their names off the list. Then after the majority of people arrived, we got to go in and see the artwork and meet the artists.

Lindsey wanted to bid on a couple of pieces, and honestly, the artwork was pretty awesome. It was also beautifully framed and well presented. The bios could bring tears to your eyes as you read each artist's story of their various diagnoses, how they came to be at Gillette, and the incredible care that they receive there.

The best part was that Lindsey got to connect with Lila, one of Gillette's patients who is also featured in the hospital's Cure Pity campaign. (Photo above.) She was born with no right hand for no known reason -- God apparently decided that that was how it was going to be. While she used a prosthetic from Gillette for some time, she now chooses not to use one, and it is truly amazing to see how much she can do with her "little hand," as she calls it.

By the end of the evening, the two girls were playing tag on the back lawn of the art center, running around with a handful of other little girls, all in their little party dresses or skirts, some with disabilities, others without, but all having fun on a beautiful spring evening.

I know that my camera did not capture the moment.

The best part was that as we were leaving, Lindsey commented on how much she liked Lila. I knew that she would for some reason -- from what I knew of her she seemed like the kind of girl my daughter would like, someone with spunk and tenacity. Lindsey was wishing that Lila went to her school, and said how amazed she was at how well she used her little hand.

As we got into the car, she said, "People should really not look at Lila's hand, but look at Lila and see her."

Wow, that is so smart. "You know," I said to her, "Some people live their whole lives and never know that, and here you are, a little girl, and you understand that already."

I learn so much from my daughter every day. I am so proud of her.

If you don't think fundraising's changing...think again

Every year I walk for the March of Dimes. They have an annual walk the last Sunday of April which raises millions of dollars for the organization. I have walked in rain, in slushy snow, on beautiful 70-degree days, on sweltering 90-degree days, all in April in Minnesota. (Note to any brides who may be reading this: don't plan an outdoor wedding in April in Minnesota!)

I've also walked with my dog, with a baby, with a baby and a toddler, with just a toddler, with my friends, with my co-workers, and once with my husband. (That was the same year we walked with said dog.)

This is my 12th year walking for March of Dimes' March for Babies, previously called WalkAmerica. Here's a picture of how I may have fundraised my first year, back in 1998:

1. I could have written letters using language MOD provides to their walkers to write to my friends and family, asking them to help me raise money. (I know I didn't though, I just emailed them.)

2. I emailed friends and family, telling them what I was doing and why, and asking for their donations to help.

3. I would have received checks or cash from friends and family, which I collected in an envelope and turned in on the day of the walk, along with a sponsor sheet that I filled in by hand, showing who all the donations came from. In most cases I simply provided a name and dollar amount of my sponsors.

4. It would take March of Dimes months to tally all the revenue from all of the walk sites -- in about 3 months they would have an idea of how much money had been raised.

Here's how I fundraised this year:

1. I activated my fundraising webpage from 2009 and updated it for 2010. I told a new story and put up a new picture.

2. I used one of their "badges" to put on my blog, showing the photo I had uploaded to my personal site and where I was at against my goal ($0 of $900).

3. I also put another badge on my Facebook page.

At this point the fundraising began -- I hadn't sent out a single email, hadn't sent a link to my page to a single person. But I received a $25 donation from a friend of mine who had seen my badge on my Facebook page, and decided to donate right away instead of waiting for me to ask her. (Thank you, Tad!)

4. A week or two later, I changed my Facebook status to post a link to my fundraising page, asking people to help me with my campaign.

5. A month before the walk, I sent an email to friends and families with a link to said fundraising page, asking for their support.

6. A week before the walk, I sent an email again to my friends and families reminding them that the walk was coming soon and asking them to help.

7. I am currently creating a fundraising e-card which I can send to friends and families, and can also post to my Facebook page, which uses my personal photos to create an entertaining animated card.

As of this Thursday, I'm going to turn in my online sponsorship form and the three physical checks I received -- all other funds were raised online. The name and address of every person who has donated to me online has been collected, which helps MOD in future communications. I will receive my t-shirt ahead of the walk on Sunday, and won't have to worry about handling a large amount of cash on the day of the walk.

March of Dimes already knows how many millions have been raised nationwide, and can project how much more money will come in on walk day and in the weeks following. Thirty days after the walk they will probably have a tally of all the money raised, and will be able to plan their research spending appropriately based on this revenue.

A quick "shout out" to all the people who have donated so generously to my campaign. While I probably won't reach my big hairy audacious goal of $900 this year, I am sure I will reach the $500 level, all to go to a cause that means a lot to me.

Loaves & Fishes Experience

On Tuesday of this past week my 6-year-old and I did our second monthly volunteering gig at Loaves & Fishes. Lindsey's enthusiasm is inspiring -- she woke up in the morning and the first thing she said was, "Today we get to volunteer!"

We got there just as they were beginning the meal service. We donned our plastic aprons, latex gloves and hairnets, said a prayer and got to work serving the meal.

Just before we were going to start cleaning up, a lone woman walked in for the meal. She was probably in her mid 60's with gray and white hair tied up in a bun. She wore loose clothing like what you might wear to work out, athletic shoes and a backpack, and looked a bit flushed.

Turns out she walked for an hour to get there.

She told us how her bus pass had just run out and she didn't have any money to get it re-filled. She didn't want to miss her one meal of the day, so she set out walking, not realizing how long it would take her. I am hoping that she was able to catch a ride back to her place from one of the volunteers or other patrons there, I'm not sure.

As Lindsey and I drove home we talked about this woman's experience, how it was so important for her to get there because she wouldn't have a square meal all day otherwise, and how she didn't have a car and sometimes didn't have money, all foreign concepts to both of us. It reminded both of us of how very lucky we are and how much we truly have in our lives.

That's smart marketing

Sometimes things come together so well, so seemingly coincidentally, that you know that there is actually some smart marketers making that happen.

Take this past weekend's Get Lucky 7k, for instance.

This was added "late" to the roster of 2010 events -- it was only added in late January, with a March 20th run date. That's pretty late by event standards.

One of its major sponsors was Kieran's Irish Pub, who just moved to a new location last weekend. Not surprisingly, the after party for the run was at Kieran's, so now everyone could check out the new digs. Everyone would be every one of the 3,000 runners who joined this "last minute" run, and all of their friends and supporters.

Not to mention, it was basketball play-off weekend, which means that downtown is generally busier than usual for a Saturday morning, what with all the parents and families of high school basketball players in town to watch the kids play. Since Kieran's new location is just minutes away from the Target Center, where some of the action for the tournaments was, there were lots of families walking by Kieran's, with all of their green banners out, the crowd lined up out the door to get in, the celebratory mood happening all at 11 o'clock in the morning. I am sure that more than one parent thought, "After the games, I'm going to stop by there and see what all the hoopla is about."

All this for a "last minute" event add, which filled all 3,000 slots within 2 weeks of being announced.

Whatever the owners of Kieran's paid as the sponsorship for this event, they will definitely get their money back in terms of buzz and increased publicity of their location.

That's some smart marketing.

My Point Exactly

Remember that point that I made in a prior posting about planning for the best use of charitable dollars in humanitarian efforts? And about the possibility of setting aside charitable dollars to help with some potential long-term implications of 9/11, oh say, the possibility of the health impact of the debris surrounding the 9/11 area?

Precisely.

From the Associated Press:

Ground zero workers in court on 9/11 settlement

NEW YORK – A federal judge wants to hear from ground zero workers about a multimillion-dollar legal settlement for people sickened by dust from the World Trade Center.

U.S. District Judge Alvin Hellerstein is trying to decide whether to approve a deal. It would pay $575 million to $657 million to about 10,000 police officers, firefighters, utility workers and laborers.

The judge has scheduled a Friday afternoon hearing on the settlement, which was signed last week.

Some workers involved in the suit have signed up to address the court. Hellerstein says a select number will get a chance to speak.

Workers have three months to accept or reject the deal. At least 95 percent would have to say yes for it to become effective.

Someone thought this was a GOOD idea?

From the Chronicle of Philanthropy:

In the Arts: Former Bear Stearns Boss Spearheads Public-Theater Campaign


Wearing a white hardhat and wielding a gold-plated mallet, Warren Spector, the former co-president of Bear Stearns Companies, symbolically broke ground Tuesday on a two-year, $35-million expansion and renovation of downtown New York's Public Theater, reports Bloomberg.

Mr. Spector, the theater's unpaid chairman, is leading a campaign to raise the remaining $7-million for the project. The famed arts group, founded by Joseph Papp, has $28-million in hand for the work, most of it provided by the city government.

MY COMMENTS:

Really??

Someone at the New York Public Theater thought it was a good idea to have a former executive of a company that benefitted from one of the the biggest corporate bailouts in modern times to head up a fundraising campaign? How trustworthy does this make the New York Public Theater to donors everywhere?

Unspent Virtue: Disaster Funds Still Not Depleted

I read an interest article in the Nonprofit Times about prior disaster relief funds which still have money in them.

Some examples:

--The America Red Cross (ARC) has 10% of its 2005 tsunami disaster relief money still remaining. How much money is that, you ask? Well, 10 percent of $581million would be $58.1 million.

--The Salvation Army has a little less than 12% of their tsunami relief fund left to spend from the money that was raised after the Southeast Asian tsunami of 2004. That 12% is a nearly $3 million.

--The ARC also has $1.4 million left in their Liberty Fund -- they have already distributed the $2.1 billion that was donated to that fund. The catalyst for that one? The 9/11 terrorist attacks of nearly 9 years ago.

I remember speaking with some of my then-clients right after 9/11, when the ARC had a public relations nightmare on their hands in regards to how they had handled much of the donations, and that most of the donations had not yet been distributed months after the attack. One person explained it to me this way, and I liked her way of thinking.

As a humanitarian organization, the ARC wants to plan for the highest and best use of the charitable dollars for the victims of 9/11. Let's say that 5 years after the disaster, they determine that much of the population living in lower Manhattan is developing a horrible lung disease as a result of breathing in all of the debris that was in the air weeks after the disaster. But now those dollars are spent and gone, and there is no money to help these people. Is that a better use of the charitable dollars than making millionaires of the survivors of 9/11's victims?

Where does the responsibility of the city and state begin and end in terms of the response to the attack? Should the ARC re-imburse the city for the use of their equipment to respond to the disaster, to use those charitable dollars to relieve a potential tax burden from the populace for the great expense that was incurred that day?

Outside of the immediate needs of food and shelter for victims, sometimes it takes a while for the true cost of a humanitarian crisis to be known. Responsible charities want to make sure they are using those dollars to ease the greatest need, but sometimes those needs aren't readily known. Not that I'm saying that the ARC is the most responsible one out there, but because of the amount of money involved they are under greater scrutiny, some deserved and undeserved.

As Laura Howe, Senior Director, Disaster Public Affairs of the ARC said in the Nonprofit Times article, "It’s never a question of whether or not we have money in the end or money that’s left over, but how can we get help to people in most efficient way possible.”